About Wain’s World
Wain’s World is an innovative licensing and product development agency committed to delivering original, trend-right creative content to manufacturers and retailers.
Wain’s World is an innovative licensing and product development agency committed to delivering original, trend-right creative content to manufacturers and retailers. A trusted resource and proven partner, Wain’s World proudly represents an outstanding group of recognized artist brands and emerging designers whose artwork stands out in the marketplace and consistently delights consumers and retailers alike.
Following the Golden Rule, Wain’s World manages each project with responsive service and exceptional user experience. Working hand-in-hand with our partners, from blue-sky ideation to point-of-sale display, we take pride in exceeding expectations every step of the process. Sprinkling in fun, friendship and care, we love what we do.
Welcome to Wain’s World.
About Liz Wain
Liz Wain is passionate about product. An indispensable partner in navigating and guiding the design and product development process, Liz brings decades of experience as a creative director, licensor, licensee, manufacturing and marketing executive and retailer to the world of licensing.
Liz Wain is passionate about product. An indispensable partner in navigating and guiding the design and product development process, Liz brings decades of experience as a creative director, licensor, licensee, manufacturing and marketing executive and retailer to the world of licensing. Uniquely qualified by her 360-degree knowledge of licensing, she loves creating for every price point, and truly believes that all consumers deserve well-designed merchandise. A smart and honest builder, creator and innovator, Liz knows that collaboration and transparency create enduring partnerships.
Liz began her creative career in the 1980s as a couture designer of table linens. She launched her eponymous collection at Barneys New York and quickly expanded to Bergdorf Goodman. She grew her table linen collection into a luxury lifestyle brand available at more than 1200 boutiques worldwide, including Colette Paris, Neiman Marcus, Joyce Boutique HK, and Harrods. She soon added a licensing division to expand brand reach. Liz Wain licensed products were sold through specialty and mass-market retailers including Bed Bath & Beyond, Bloomingdale’s, JCPenney, Kohl’s, T.J. Maxx, and Sears.
Liz enjoys giving back to the community that nurtured her creative career: She mentors artists, entrepreneurs and students; presents at Surtex and LIMA events; serves on the Bright Endeavors Business Advisory Board; and partners with Covenant House Illinois. A native Californian and former New Yorker, Liz resides in Chicago. She has a degree in economics and urban design from UC Berkeley and studied surface pattern design at Parsons School of Design.
FUN FACT: Liz sold the most Girl Scout Cookies in the San Fernando Valley in 1972
Wain’s World Consulting is a professional collective of lifestyle-focused designers, developers and marketers. We are dreamers and doers who, because of how we’re structured, can scale and flex to meet the needs of our clients —from top 10 national retailers to global manufacturing groups.
Wain’s World Consulting is a professional collective of lifestyle-focused designers, developers and marketers, known industry leaders equipped to solve your challenges.
Led by founder and owner Liz Wain, our team of dreamers and doers is structured for scalability and flexibility to best meet the needs of our individual clients, from top 10 national retailers to global manufacturing groups. There’s hardly an area of the business we don’t touch—and love. We leverage a deep understanding of product lifecycle guided by a consumer-centric perspective to develop winning brands recognized for captivating, cohesive collections of relevant, trend-right products.
We deliver actionable solutions. On trend. On time. On margin.
What our fans say
Liz has a knack for finding artists whose art is not only truly original but also sells. Her creativity and knowledge of the marketplace further enhances the immense benefits of working with Wain’s World. She is a gem!
I highly recommend Liz Wain and the team of exceptional artists at Wain’s World. Working with Liz for close to ten years, I consider her not only an art expert, but a friend. Her contagious positive spirit, dedication to her business, and eye for trends, makes her one of my main “go to” art agencies!
Liz is a joy to work with, a creative visionary, and has the manufacturing knowledge to marry Licensors and Licensees. Liz’s great eye for design and product vision continues to be instrumental in supporting our sales, marketing and product teams.
Liz is so enjoyable to work with and she makes the process of art selection so easy. I love that I can brainstorm ideas with her as we're looking at portfolios and the next thing I know she's sending me artwork and notes based on our conversation. Every artist that I've worked with through Wain’s World has a level of professionalism and responsiveness that makes project completion a breeze.
Working with Wain's World has provided tremendous opportunities for me. Liz's insight gives direction and purpose to my work while helping to unleash a mountain of creativity within me. In the short time we have worked together, I have already realized many of my dreams.
Working with Wain’s World has changed my life! Liz has opened doors to new opportunities throughout our partnership. Her industry experience and professional guidance have enabled me to have my art produced for dream clients on tabletop, fabric and stationery collections. She’s the best!
There are few people in my life who are as dedicated and hardworking as Liz. Since meeting her in 2013, she's become a trusted mentor and friend. My licensing business grows each year. Her approach and plasticity between artists and clients is admirable.
I love being part of Wain’s World. Liz is incredibly generous with her time, guiding me through the licensing art world and strengthening my portfolio. I have been able to license my art and enhance my brand, which I could not have done without her mentorship and support!